With the global social trading market valued at over $3.2 billion in 2024 and still growing, social trading has become a core feature for modern brokerages. Projected to reach over $6.7 billion by 2034, this strategy has become a go-to for brokers looking to improve client engagement and trading activity.
Instead of trading alone, users can observe experienced traders, learn from their decisions, and interact around real market activity. As a result, brokers see higher retention, longer platform usage, and more consistent trading volumes. This explains why more brokers are integrating social and copy trading features into Metatrader (MT4 and MT5) and cTrader environments.
This article explains what social trading is, how it differs from copy trading, and how brokers can implement it effectively using solutions like Brokeree’s Social Trading.
What Is Social Trading?
Social trading is a trading model that allows traders to observe and learn from other traders’ activity in real time. Instead of relying solely on educational materials or isolated analysis, these traders can observe how others approach the market, assess their performance history, and follow discussions around active strategies.
From a broker’s perspective, social trading addresses a common challenge. Beginners often struggle to stay engaged once they experience losses or confusion. However, with social trading, they get context and guidance that help them feel supported as they go along.
In a social trading environment, the traders remain in control of their accounts. They may follow experienced traders, review their results, and apply similar ideas manually, but they decide when and how to place trades themselves.
Social Trading vs. Copy Trading
Social trading and copy trading are closely related and may be used interchangeably, but they serve different clients’ needs and business goals.
Social trading focuses on learning and interaction. Users observe performance, read commentary, and make their own trading decisions based on shared insights. This appeals to traders who want to develop skills and understand market behaviour.
Copy trading, on the other hand, automates the process. When a client subscribes to a signal provider, trades are copied automatically into the follower’s account based on predefined rules. This suits clients who prefer convenience or lack the time to trade actively.
Brokeree’s Social Trading is a turnkey copy trading solution that allows traders to automatically copy trades of signal providers. It offers advanced risk management features, a clean UI, Ratings Module and a mobile application among other things.
| Social Trading | Copy Trading |
| Concept that includes observing, following, and learning | Trading concept involving automated copying |
| Decisions are made manually by the clients | In most cases, system copies trades automatically |
| Strong community element | Strong automation element |
| Ideal for clients who want control | Ideal for clients who want convenience |
| Helps clients learn market behavior | Helps clients trade without deep expertise |
Features of Social Trading
A strong social trading system should support robust trades copying while maintaining transparency, providing a room to learn, and keeping engagement consistent. These features help brokers use social trading to improve their platform performance.
- Growth-inducing trade copying
While this is optional, allowing your clients to choose between observation and automation opens up room for growth. They can decide when to automatically copy the trades of these expert traders.
The ease that comes with such a transition increases the number of active traders and directly contributes to higher trading volumes. As the trading volume increases, so does your profit as a broker.
- Community interaction
This feature allows your clients to follow traders, view updates, and discuss market activity. It keeps them engaged even when they are not actively trading, reducing churn during quiet or volatile periods.
- Performance transparency
With this, clients of a social trading platform get access to verified trade history, drawdowns, and profitability metrics. For brokers, this builds trust and reduces disputes, as followers clearly understand what they are subscribing to.
- Signal sharing and rankings
This feature helps users discover traders based on performance and risk metrics. It also encourages competition among providers and creates ongoing activity across the platform.
Introduction to Brokeree’s Social Trading
Brokeree’s Social Trading is a trading solution designed specifically for brokers operating MT4, MT5, and cTrader servers. This allows brokers to unify their social trading offering instead of managing separate systems for different client groups.
For brokers, this means they can introduce copy trading without disrupting existing infrastructure, while maintaining operational stability and regulatory control.
Features of Brokeree’s Social Trading
Social trading on cTrader
- Multiple copying modes allow trades to be copied proportionally, by equity, free margin, or multiplier. This helps brokers serve different client profiles without forcing all of them into the same risk structure.
- Cross-platform copying enables traders on MT4, MT5, or cTrader to interact within the same copy trading environment. For brokers running multiple servers, this removes fragmentation and increases the reach of top-performing traders.
- Flexible rules allow brokers to set different conditions for demo and live accounts, account sizes, or regions. This makes it easier to apply tailored fee models and risk limits without operating separate platforms.
- Risk management controls include subscription-level stop-loss and take-profit settings, proportional exposure limits, and administrator permissions. They help brokers scale copy trading safely and prevent systemic risk.
- Performance widgets and Ratings Modules can be embedded on websites, client portals, or landing pages. This helps brokers convert visitors into registered clients by showcasing trading activity and results of top signal providers.
- Mobile access allows followers to monitor performance, adjust subscriptions, and manage risk from their phones. For brokers, mobile access increases daily usage and keeps clients connected to the platform throughout the day. Brokeree’s Social Trading app is available on iOS and Android platforms.
Benefits of Social Trading for Brokers
When implemented correctly, social trading delivers measurable business benefits. It increases trading volume and improves client retention naturally. Clients who learn from others or see consistent results are less likely to abandon their accounts. This eventually helps brokers boost revenue.
Social Trading also attracts new traders, including beginners or busy professionals who want to learn trading and experienced traders looking to monetize their strategies.
Conclusion
Social trading has evolved into a practical growth tool for modern brokerages. For brokers looking to improve retention, grow volumes, and introduce new revenue models, social trading is no longer optional, and Brokeree provides the infrastructure to implement it effectively.
Request a free demo today and see how it can transform your clients’ experience.
