The recent changes to social media and search engine advertising landscapes in the finance sector have prompted us to start a new content series called “Marketing for FX Brokers in the Age of Advertising Bans”. The strategy detailed in this blog is based on one of the cornerstones of traditional marketing: the of word of mouth. Despite being considered a fundamental client attraction method of any business model, modern companies often neglect this strategy as it is considered time-consuming and analytically complicated to measure the results of. In this series, we hope to disprove these notions by highlighting readily available tools that can help forex brokers accelerate client acquisition and automate lead generation.
Forex Loyalty Programs and Bonuses
Client loyalty is the key to success when it comes to any business venture. Loyal clientele is eager to hear about new products and services, as well as write positive reviews or give constructive feedback to your company. In fact, a dedicated client base can become your company’s most effective promotion tool by establishing a constant source of new customer referrals. All this can be achieved through the MetaTrader platform by making use of existing functionality, such as assigning bonuses to successful traders and distributing agent commissions.
Today, there are a number of tech solutions for MetaTrader 5 and MetaTrader 4 that allow brokers to extend the existing functionality of these platforms. With the right tools, your company can gain a leg up on the competition by setting up advanced automated incentive systems for bonus allocation and agent commission relocation. Some examples are:
- Registration bonus: users earn a credit upon registration.
- Deposit bonus: clients gain a credit whenever they make a balance deposit.
- Trading bonus: credits are converted to balance as soon as traders reach a trading volume goal.
- Referral bonus: existing clients earn bonuses for referring new customers to your company.
- Remunerate agents for deposits their clients make within a month.
Brokeree Solutions has a wide range of readily available solutions that can help your brokerage utilize the of word of mouth strategy to grow a loyal and steady client base:
MT4 Marketing Suite
With the solution, MetaTrader 4 brokers will be able to set up time-limited promotional campaigns to reward traders. Brokers can also configure a full variety of bonus types including: deposit, transfer, rebate and cashback mode.
MT4/MT5 Bonus Manager
provides functionality to attract traders and encourage new investments by assigning a credit for deposits. In the event of a stop-out or a margin-call, the credit will automatically be withdrawn to prevent further loss.
MT4/MT5 Extended Agent Commissions
enables forex brokers to create extensive agent chains and to attract new traders to become agents as well. The agent commissions plugin can be configured based on the percentage of spread, specified amount of money per lot or trade, and other options.
MT4 Agent Deposits Rewards
has similar functionality as the tool above, however, it distributes commissions based on the predefined monthly deposit amount instead of volume traded and profit made. When that amount is reached each participant in the agent chain receives a bonus according to the distribution rules.
These MT4/MT5 plugins allow forex brokers to set up and automate an effective bonus system in no time, giving their customers the incentive to trade successfully, refer friends, and boost your company’s reputation. Any bonus can be configured to monthly/quarterly events and contests, engaging your audience and building a strong community around your brand.
If you would like to receive a presentation for any of the products mentioned above, kindly contact [email protected]
If you are a marketing manager of a forex brokerage and would like to discuss more promotion opportunities for your company, or have feedback about this content, connect with Anton Sokolov at LinkedIn, or simply drop an email to [email protected]
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