01 04
01 / 04

Why is b-book so popular?

Brokers often adopt the risk-in-house model to execute trades within their ecosystem using market data from the provider. Although this approach is cost-effective and reliable, it has several drawbacks.

This model creates a conflict of interest between brokers and traders, as brokers profit from trader losses. As traders become more efficient, the company’s expenses increase, forcing brokers to raise commissions and reduce compatibility, making them less appealing to existing and potential clients.

To balance these processes, brokers must continually attract new clients, which increases operational risks.

Furthermore, brokers may lack transparency in the pricing process, resulting in unfavorable rates for the client.

Benefits for brokerages

Jesse Waiganjo
Business Development Manager

Brokeree's Liquidity Bridge can provide brokers with greater flexibility, increased liquidity, and improved trading conditions, which can help attract and retain clients, increase profitability, and promote business growth.

Mihai Gheorghian
Sales Representative

Brokeree strives for seamless market execution with our state-of-the-art Liquidity Bridge, granting access to premium liquidity providers and reducing concentration risk through smart order routing. We acknowledge the challenges in consistent order execution and tailor our solution for tomorrow's broker. Are you ready to elevate?

Trusted by

Contact us for pricing