Over the past six months, Brokeree Solutions has moved its flagship investment products onto a unified design system. Social Trading and its Ratings Module received the new interface in April 2026, and PAMM followed in September. Both products now share the same navigation patterns and visual style across their admin panels and client portals, and the underlying trading and fee logic works as it did before.
Arina Sharagina, Marketing Manager at Brokeree Solutions, spoke with Anton Sokolov, Head of Product, about the thinking behind the rollout, beginning with how the team made the case for rebuilding the design while clients continued to ask for new features.
A unified design system is a long-term investment that pays off gradually, while clients ask for new features they can use tomorrow. How does a product team make the case for rebuilding the interface when the roadmap is full of feature requests?
Updating internal processes and shipping fast actually go hand in hand. Being able to deliver predictable UX to our clients across our portfolio is one of the things that works for both cases: being efficient in what we do and delivering consistent modern UX to brokers and their clients.
Social Trading was the first product to move to the new interface. Why did you start there, and what did that first release teach the team before you turned to PAMM?
Social Trading is our flagship product, and being one of the most feature-rich copy trading platforms in the industry, it was the right place to start for us, as it allowed us to address mind-boggling amounts of user flows and UX interactions. It taught us plenty of valuable lessons about what to do and what not to do. Redesigning such a mature product is basically like rebranding a company with decades of history; it’s never an easy task, especially when your aim is to build a unified system and process for other products to follow.
What’s the hardest part of redesigning a product that people already know how to use?
The hardest part, I would say, is ensuring that components work together like a clock. It’s one thing to design a page and call it a day. When you start layering down all the user flows and use cases for each specific page and workflow, you start noticing patterns that were previously pushed under the table or completely forgotten about. All small things add up, and in the end, it’s the user who has to settle for piling frustration, workarounds and life hacks when using a product. Our main goal was to eliminate that and surface those user flows that matter the most for our clients.
With Social Trading and PAMM built on the same components, how has your release process changed? For example, when a new filter or export option ships in one product, what does it take to bring it to the other?
Now it’s basically a matter of selecting what works best for this particular scenario. The beauty of any design system is that it simplifies that process. You don’t need to worry about how the home page looks or how complicated configuration pages look; you simply take the layout and fill it with components that work together like a charm.
Six months from now, how will you know the redesign worked?
Once we shipped the design and showed it to our clients, we started to receive only good feedback regarding the looks and predictability. Granted, there is still plenty of work to be done to further improve UX and overall functionality of the product. However, with the new processes and the unified design system in place, no products will be left behind, and all the modern practices and new UX ideas will be streamlined to client instances.
Brokers evaluating technology partners often see a polished demo. What should they look for in a product interface that a demo won’t show them?
What a great question! Whenever you test anything, your first concern should not be about the looks; it should be about the predictability of a system, and this is what you should be on the lookout for. Good UX does not force you to learn new things; it implements already existing and familiar patterns into the workflow, allowing you to focus on what’s important, i.e., getting your business running, whereas technology is there to support you.
Conclusion
With PAMM now on the new interface, Brokeree has completed the design system rollout across its flagship investment products. Brokers using Social Trading and PAMM work with interfaces built on the same foundation, and Brokeree expects this shared base to speed up how improvements reach clients.
The rollout is part of a wider expansion of both products in 2026. Brokeree released Integration APIs for Social Trading in March and for PAMM in June, bringing both services to brokers and crypto companies running proprietary platforms beyond MetaTrader and cTrader. Brokers who want to explore the new Social Trading and PAMM interfaces can get in touch with the Brokeree team for a walkthrough via [email protected].
